Tuesday, January 14, 2014
Skating Towards Success (Plus a 2014 Winter Olympics Preview!)
The winter Olympics are quickly approaching, and people around the world are preparing to tune in and watch their nations' athletes compete on the international level. The athletes are an amazing testimony to what the human body is capable of, and they often leave the rest of us breathless as we watch them complete complex maneuvers seemingly effortlessly.
One event that helps to truly capture both the strength and coordination of an athlete with flawless beauty is figure skating. Those competing are able to keep themselves perfectly balanced on thin blades while racing around the ice dancing and spinning. The performances are often inspirational, and the process these skaters take to reach this level is nothing short of incredible.
Sidenote: The 2014 U.S. Figure Skating Team is pretty awesome.... Take a look here.
The training process
Often from a very young age, figure skaters who have begun to compete on increasingly higher skill levels will wake up before dawn, just to get a few hours of practice in before they attend school. Once school lets out, they're back on the ice, rehearsing and training for several hours before homework and bed.
As with many other elite athletes, homeschooling is not unheard of -- to give these hopefuls more time to train. Olympic dreams are what propel these athletes forward, and when we see them step out on the ice this winter, those years of preparation will come to fruition in that one moment in time.
One of the most important people in the lives of these young athletes is always the coach. Parents, friends, and family members can all offer support along with help getting the skater to their practices and competitions, but no one can compare to the coach when it comes to the potential success of the athlete. There are as many coaching styles and theories as there are people, and no one athlete is guaranteed to work well with a particular coach. The right coach and athlete relationship, however, has the potential to maximize the athlete's career.
What we can learn from Olympic figure skaters
For many business professionals, tasks that don't produce an immediately tangible result (such as marketing or networking) are the hardest to invest their time. Many of us would much rather focus on the business in front of us, even though solid marketing and networking offer us genuine room to grow.
We need to think more like figure skaters. When they're getting up at 3:30 or 4:00 am to go train, they don't know for sure they're ever going to see the international stage. It might be years before they have the skills to travel and compete. This doesn't stop them or discourage them. Even when they don't see results right away, they keep trying until they succeed.
Similarly, success in business is never a one-person job. No one person is going to bring a company to the top, and no athlete can will themselves to the gold. In the same way, success in business means being careful and selective about who we choose as partners and allies. Solid partners can make an enormous difference in a company's growth and success, as we're able to trust these allies to have our best interest in mind.
As we all settle on our couches this winter to watch these amazing athletes from around the world, we should remember the work they enthusiastically did to get there, and it should inspire us. We can use that same work ethic to help bring our companies forward until we also obtain the gold.
Sidenote: If you really are planning on watching the 2014 Olympic Games in Sochi, they start on Friday, February 7th through Sunday, February 23rd. You can get caught up and root for Team U.S.A. here.
Until next time,
Peter "The Printer" Lineal
2160 Stonington Avenue
Hoffman Estates, IL 60169
Ph: 847.882.4020 Ext: 133
Printing, Marketing & Promotional Products with Powerful Execution.
Posted by Peter "The Printer" Lineal at 8:46 AM
Labels: 2014 Marketing Plan, 2014 Winter Olympics, business advice, experimental marketing, marketing plan, networking, Olympics, sales, small business tips
Location: Hoffman Estates, IL, USA
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