Friday, January 17, 2014
Friday Feature: Big Benefits of Bringing in the Experts
As business owners, we count on experts to save us time and money. On any given day, we might consult a financial advisor to help us with a major purchase or investment strategy. Or we might hire a sales trainer to oversee the development of our sales team or the implementation of a new sales strategy. Or perhaps we might engage a management consultant to look for ways to run our companies more effectively.
Whatever the need, it seems, an expert is there, ready to help.
One area where expert advice can be especially helpful is your company's marketing. Consulting an expert early in the planning process can not only save you time but also help you hone your campaign so it reaches just the right audience with a message they're ready to hear.
After being in the printing business for over 30 years now, I know from past client experience that Plum Grove can come up with some pretty awesome marketing plans for your business. (That's why our tagline is Printing, Marketing & Promotional Products with Powerful Execution) But even if you don't seek marketing help from us, we strongly encourage you to reach out to an expert, if you haven't already. With a good strategy and the right expert, your business will thank you.
Unfortunately, trends in advertising and marketing can change at the drop of a hat. To make matters worse, what works well for one company or industry might not be right for another. Working with an expert who studies trends, yet also knows how to use more traditional means effectively, will help you decide which trends are worth your time and which to avoid. Their guidance can save you the time and effort involved in chasing bad opportunities.
So where can you find experts to help you grow your business?
Start with your key suppliers. After all, helping you become successful is in their best interest, too. The stronger your company gets, the more opportunity your suppliers will have for future revenue growth. So tap their expertise whenever you can.
But how do you know who to turn to and who to avoid?
First and foremost, look for experts who understand your goals and business requirements. Stick with those whose advice you trust based on previous experience. And make sure the expert is someone you feel comfortable working with on the project.
As a business owner, I often seek the guidance of other print, signage, and marketing experts regularly. LinkedIn is a great place to start and connect with other experts in your industry if you're not sure where to begin. If you haven't joined any groups on LinkedIn, you should definitely start. I visit my printing community groups on LinkedIn, post to the forums, and I often find a lot of great tips just by being a member!
Sidenote: You can connect with me or check out the Plum Grove Printers LinkedIn page. Might as well, if you're already headed over to LinkedIn. :)
When you augment your own staff with a group of trusted experts from other fields, you strengthen your business in the most cost-efficient way. You get expert advice without adding to your payroll or ongoing business expenses. And that's a win for everyone.
Peter "The Printer" Lineal
2160 Stonington Avenue
Hoffman Estates, IL 60169
Ph: 847.882.4020 Ext: 133
Printing, Marketing & Promotional Products with Powerful Execution.