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Friday, December 28, 2012

You may be a genius entrepreneur -- but are you really a genius at everything?

You may be surprised to learn that Richard Branson, the famous and a true genius entrepreneur, when speaking about his many companies or successful ventures, rarely mentions "I" and always refers instead to "we." Why? Because he knows that his success has been due in large part to a team, each of whom brought a certain strength to turn the vision into reality.

There are three essential characteristics of any successful business:
  1. A Product or Service -- You must be able to make or provide a fantastic product or service.

  2. Marketing -- You must have a great story and be able to sell your story to the market.

  3. Financial Management -- You must be a smart money manager and reinvest the cash wisely.

Since each of these skills requires a vastly different mindset, no single person can do all of these with any degree of high expertise.

The most successful businesses have all three of these skills spread among their team. The long-term success and viability of your business depends on these three areas. Therefore, it is vital that you have the best-qualified team members for each skill.

Whether you're a micro business or a global brand, the success and growth of your venture depends not only on making the correct hire but also on getting out of the way and letting the experts manage what you hired them to do. Both hiring right and delegating to that hire are critical to the long-term success of your company. One does not work well without the other.

For all businesses small and large, sometimes that expert team member is a consultant or even a vendor -- think accountant or marketing agency.

Your company may not be the size of Richard Branson's companies, but the lessons of hiring the best possible candidates and giving them the necessary space to manage their parts of the business are lessons that apply to all successful enterprises.


Peter "The Printer" Lineal
Founder/CEO
Plum Grove
2160 Stonington Avenue
Hoffman Estates, IL 60169
Ph: 847.882.4020 Ext: 133
www.PlumGrovePrinters.com

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Printing, Marketing & Promotional Products with Powerful Execution.

Tuesday, December 25, 2012

Flash Sale Marketing Tips

Flash sales have become one of the marketing industry's hottest new ways to not only grab attention but also boost web traffic and create front-of-mind awareness. While email is typically the key driver of flash sale campaigns, social media is a close follower. Here are a few tips to help you get the most out of your next flash sale marketing campaign:
  • Create urgency with a short time window for your sales. These can range from a few hours to a day or two maximum. The longer customers put off buying, the less likely they are to make a purchase. Studies show that flash sales with a three-hour window have the best transaction-to-click rates. Most purchases are made within the first hour.

  • Be sure your inventory is adequate for a flash sale, and alert customers if supplies are limited.

  • Consider a flash sale with an open-ended coupon promo to increase foot traffic. For example, you might offer a $150 salon coupon for only $75 from 11am-1pm.

  • Use multiple avenues to spread the word quickly. These may include email, texting, mobile coupons, Twitter, Facebook, LinkedIn, and other social sites.

  • Encourage recipients to share or forward your message to their friends.

  • Create an attention-grabbing subject line or header, and follow through with a concise message that communicates the necessary details of your sale.

  • Consider sending a reminder. Light a fire under the feet of customers who are interested but dragging their heels, and remind them that your offer expires soon.

  • Remember that timing is everything, so determine the best times to blast your recipients. The most common times for a flash sale revolve around lunch or evenings, making the sale accessible to buyers who work during the day.

  • Monitor your social accounts closely during a flash sale, since customers will want immediate answers to any potential questions or concerns before the sale expires.

  • Consider mailing postcards for big weekend flash sale events to grab attention and give customers a little extra time to prepare for your sale. For example, grab attention with an oversized postcard that says "Save 40% off everything in our store for four hours only on Saturday!"

  • Consider offering a live online counter to show how many "deals" have been purchased. Popularity sells, so if XX other people thought it was a good deal, many others will think they need to buy one, too.

  • Suggest that shoppers follow you on Facebook or Twitter to ensure they don't miss out on your next exciting sale!
Peter "The Printer" Lineal
Founder/CEO
Plum Grove
2160 Stonington Avenue
Hoffman Estates, IL 60169
Ph: 847.882.4020 Ext: 133
www.PlumGrovePrinters.com

Like Plum Grove Printers Facebook PageFollow Plum Grove Printers TwitterConnect with Plum Grove Printers LinkedInConnect with Plum Grove Printers Google+
Printing, Marketing & Promotional Products with Powerful Execution.

Friday, December 7, 2012

After Sale Marketing

Following up after a sale provides an opportunity to offer a heart-felt thank you and ensure customer satisfaction. It also lets you discuss additional services and improve a customer's probable return to your business. Here are a few follow-up tips for after-sale marketing:
  • Show your gratitude with a free offer that complements the original purchase. For example, a hair stylist could show thanks by offering a voucher for a free hair styling product. Include specifics, such as a $15 maximum value redeemable within 60 days of postmark.

  • Boost sales by providing a coupon for free shipping or 25% off their next order. Encourage customers to pass it on if they don't need to use the offer themselves.

  • Suggest complementary products or services that will enhance the initial purchase and increase the customer's satisfaction and loyalty. Consider creating an affiliate program with non-competing businesses to expand your offerings.

  • Reward customers for providing referrals. Offer an exclusive discount to both your existing customer and a new referral to increase the number of referrals you receive.

  • Highlight your contact information on an item your customers will keep, such as a business card, calendar, customized notepad, magnet, or pen.

  • Become a resource to your customers by encouraging customers to sign up for an informational newsletter with industry tips and tricks. You might also consider providing valuable tutorials and training classes.

  • Consider using the 10-10-10 follow-up pattern (or even a less-aggressive 30-30-30). Send an initial thank you within 10 days after the purchase. Contact them again after 10 days, then a third time after another 10 days. Vary your method of communication, such as a hand-written note, email, and phone call. Include an offer in all communications, and build on the urgency in each contact.

  • Ask for feedback about the customer's recent purchase or send a survey with an incentive to respond. Many customers will be eager to discuss their experience or may even have questions.
If you need creative print ideas to stay in touch your customers, give us a call today. Our creative team is full of ideas to ensure your customers come back for more, and bring new customers with them!