While online ordering is a must-have for many businesses, a printed catalog can provide a great supplemental marketing tool for your website. Many people still prefer perusing catalogs at their leisure without being connected to a computer. For these customers, a printed catalog provides increased exposure to a wider variety of products. In addition, catalogs can be easily shared with others and offer staying power...with a message that can be seen again and again.
Here are a few tips for creating a printed catalog that will do the selling for you:
- Include a mix of customer testimonials that give readers a more consumer-centric look at your products.
- "Tell your story" by including background information about your business and the history of your products.
- Cross-sell complementary products through suggestions in the product copy, call-outs, or the placement of companion products together.
- Feature best-selling products in the upper right-hand corner, where the eye is naturally drawn when flipping through a catalog.
- Think small. If you have a frequently changing product line, consider a mini catalog booklet that offers a brief overview of your product line with colorful product photos to pique interest. Refer readers to your website for an extended product line or more in-depth information.
- Include an order form. While few customers mail in their order, many will use it to organize their orders before ordering online or calling.
- Include seasonal inserts that can be easily updated for relevant sales and offers.