Monday, April 16, 2007

Custom Promotional Products Get Easier with New Online Service

Online distributer Peter the Printer improves Advertising Specialty printing with new web service offering thousands of custom promotional items.

Hoffman Estates, IL April 13, 2007 -- Peter the Printer announced today the launch of, offering printing of over 350,000 custom promotional products online. Marketers will receive discounts of up to 40% off all Advertising Specialty items for the site's opening.

Peter's Advertising Specialties gives marketers a dizzying variety of customizable products for brand promotion and trade show giveaways in a searchable database. Marketers navigate common custom products like promotional pens, mugs and work shirts by the price they would like to pay, product features and manufacturer. The ad specialties can be customized with a message or corporate logo online.

"Peter's Advertising Specialties is unique marketing service," explains CEO Peter "the Printer" Lineal. "The quantity and variety of custom promotional items is really astounding. For example, we offer thousands of styles of logo magnets, but also really exotic things like custom air fresheners, holograms and logo toothbrushes. You can comparison shop all the different Custom Product Suppliers to find the one that's right for your business."

"Custom Promotional Products are an affordable means to have a lasting branding impact on your sales prospects. Your business message and logo will linger before your client's eyes for weeks or months, building top of mind awareness for your marketing message. And for our opening, we're offering a sale discount that -- depending on order quantity -- can exceed 40% off your Advertising Specialty products."

The arrival of coincides with a boom for custom promotional product printing. The 2006 spending on marketing promotional items set a record for the Advertising Specialty industry -- exceeding spending on Internet display advertising, outdoor advertising and cable advertising from the same period.

About Peter the Printer
Peter the Printer is an environmentally-friendly, full service printing company located near Chicago, IL. A subsidiary of Plum Grove Printers, named one of the top 100 North American Printers by Quick Print magazine, it has been providing custom printing and direct mail services for 25 years. Peter the Printer operates an expanding network of self-service custom printing and marketing websites, with custom business labels, direct mail postcards, wedding invitations and much more anchored at