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Tuesday, February 27, 2007

Online Marketing Campaigns Have Bloomed for Landscapers and Garden Centers

PetersGardenCards.com and PetersLandscapeCards.com, two new direct mail resources launched today, cater to the unique marketing needs of garden centers and landscapers.

Hoffman Estates, IL (PRWEB) February 16, 2007 -- Peter the Printer, developer of self-service printing websites, announced today the launch of two web services aimed at the green industry:
http://www.PetersGardenCards.com
and http://www.PetersLandscapeCards.com.
These websites guide landscapers and garden center professionals to craft their own direct marketing campaigns online, tailored to their neighborhood, target demographics and budgetary constraints.

"With PetersGardenCards.com and PetersLandscapeCards.com we've set out to deliver a marketing-campaign-in-a-box for the green industry," said CEO Peter "the Printer" Lineal. "We have an assortment of full-color garden and landscape postcard templates, which can be personalized with custom offers and messages online. The postcard is matched with a custom mailing list -- also designed online, and tailored to the green industry. You can make a full-scale, targeted postcard marketing campaign in less than 20 minutes."

Marketers either securely upload their customer mailing list or design one for free online as part of the ordering process. The mailing lists can include all the residences in the region of a landscape or garden center business, or be constrained by demographic and lifestyle data. The lists can include only gardeners, for example, or focus on affluent households. Peter the Printer prints the cards, then addresses and mails them.

The site also offers printing of the cards without mailing, as well as a line of laser-ready preprinted perforated cards.

The postcards are printed in full color in two sizes on green-friendly 10-point coated stock. http://www.PetersGardenCards.com and http://www.PetersLandscapeCards.com include a variety of distinct templates with colorful, attractive designs.

"Direct mail works," continued Lineal. "Garden center businesses can extend their season or fill their lots to overflow with direct mail. Landscapers can focus on the best neighborhoods for major project work, or to grow their maintenance work and get rid of the driving around. We've laid out a whole box of marketing tools oriented to garden centers and landscapers, making it easier than ever to communicate meaningfully with clients. And with free mailing lists, direct marketing rarely comes so affordably."

About Peter the Printer

Peter the Printer http://www.PeterThePrinter.net, a subsidiary of Plum Grove Printers, Inc., has 25 years of direct mail experience. An environmentally-friendly, full-service printing company located near Chicago, IL, with a staff of over 30, the firm has repeatedly been named one of the 100 Top North American Printers by Quick Print Magazine. Since August, Peter the Printer has launched over a dozen self-service printing webstores specializing in custom label printing, mailing lists, wedding invitations, ad specialties, and more.