In an age where 16 percent to 18 percent of Americans move each year, Peter the Printer, producer of self-service printing websites, has developed a new approach to mailing list data cleansing that provides direct marketers and membership organizations a powerful, simple way to maximize their direct mail marketing dollars while lowering their costs. At http://www.PetersListScrub.com, marketers securely upload their mailing list information, and within 24 to 48 hours, it is returned with address standardized for postal discounts and corrections and revisions made to the list so that it is ready to mail.
"We want to change public understanding of mail database scrubbing," said CEO Peter "the Printer" Lineal. "Businesses that mail regularly waste a lot of printing and postage by using outdated information -- duplicate addresses, moved households, deceased persons and seasonal addresses. Peter's List Scrub rejuvenates what may be the most important asset of your company -- your mailing data. This can add up to thousands of dollars in annual savings."
List scrubbing coincides with the firm's environmental priorities, Lineal added. "The better the mailing list, the less environmental waste there is in energy, paper, ink and gasoline to deliver millions of mailing pieces to people who have moved. This is one of the key steps we are taking to meet the Federation of European Direct and Interactive Marketing (FEDMA) recommendations for environmentally green marketing, even though these best practices are yet not common in the USA."
The service compares mailing list information against the United States Postal Service National Change of Address as well as other national databases, updating or eliminating addresses from the mailing list that have gone stale. Mailing list scrubbing includes reports on duplicate records, undeliverable addresses, seasonal and vacant addresses, and persons in prison or deceased. The service also identifies registrants on the national voluntary Do Not Mail list, as it corrects records registered in the National Change of Address (NCOA) directory.
"We don't know why data cleansing is such a well-kept secret," continued Lineal. "With http://www.PetersListScrub.com, we want to push this service into the marketing mainstream by making it simple and low-risk. The service is one-step, with fast delivery. We're offering 20 percent off every mailing list cleaning, and guarantee to save our clients the cost of the list scrub on their first mailing."