- Create urgency with a short time window for your sales. These can range from a few hours to a day or two maximum. The longer customers put off buying, the less likely they are to make a purchase. Studies show that flash sales with a three-hour window have the best transaction-to-click rates. Most purchases are made within the first hour.
- Be sure your inventory is adequate for a flash sale, and alert customers if supplies are limited.
- Consider a flash sale with an open-ended coupon promo to increase foot traffic. For example, you might offer a $150 salon coupon for only $75 from 11am-1pm.
- Use multiple avenues to spread the word quickly. These may include email, texting, mobile coupons, Twitter, Facebook, LinkedIn, and other social sites.
- Encourage recipients to share or forward your message to their friends.
- Create an attention-grabbing subject line or header, and follow through with a concise message that communicates the necessary details of your sale.
- Consider sending a reminder. Light a fire under the feet of customers who are interested but dragging their heels, and remind them that your offer expires soon.
- Remember that timing is everything, so determine the best times to blast your recipients. The most common times for a flash sale revolve around lunch or evenings, making the sale accessible to buyers who work during the day.
- Monitor your social accounts closely during a flash sale, since customers will want immediate answers to any potential questions or concerns before the sale expires.
- Consider mailing postcards for big weekend flash sale events to grab attention and give customers a little extra time to prepare for your sale. For example, grab attention with an oversized postcard that says "Save 40% off everything in our store for four hours only on Saturday!"
- Consider offering a live online counter to show how many "deals" have been purchased. Popularity sells, so if XX other people thought it was a good deal, many others will think they need to buy one, too.
- Suggest that shoppers follow you on Facebook or Twitter to ensure they don't miss out on your next exciting sale!
Peter "The Printer" Lineal
Founder/CEO
Plum Grove
2160 Stonington Avenue
Hoffman Estates, IL 60169
Ph: 847.882.4020 Ext: 133
www.PlumGrovePrinters.com
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Printing, Marketing & Promotional Products with Powerful Execution.
Founder/CEO
Plum Grove
2160 Stonington Avenue
Hoffman Estates, IL 60169
Ph: 847.882.4020 Ext: 133
www.PlumGrovePrinters.com
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Printing, Marketing & Promotional Products with Powerful Execution.
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