"I'm going to the gym today and every day this year.... No excuses. I'm working out and I'm going to get in shape!"
We've all heard something like that before, right?
Many people start off the new year with high hopes and aspirations for a successful future. They dutifully set goals, make plans, state their objectives, and promise themselves that this time they'll really stick with it.
But as time goes by, sometimes life gets in the way and throws a curve ball or two diverting our eyes from our path just long enough to derail the whole plan. (I'm sure the -30 degree wind chill here in Chicagoland will keep some people away from the treadmill today....)
As we head into February, think about the personal and/or business goals you had set for yourself at the beginning of the year.... Are they getting derailed?
If you made plans this year to ramp up your business and want to really see it all the way through, there's one thing that can help you stick with the agenda even when things seem to be going sideways:
"Solve their pain."
If you can remember that one phrase and make it a theme for your entire year, you'll be much closer to achieving all of your goals than you have ever been.
Your customers, prospects, and even your friends and family have some kind of pain. They're all either actively or unknowingly searching for someone to help them cure their problems.
Your task should be to find out what these ills are and then help provide solutions. You'll become the one they always look forward to hearing from because you care about them.
The late Zig Ziglar once said: "You can have everything in life you want, if you will just help other people get what they want." It's somewhat ironic that achieving goals in your life and business requires a mind shift change from "me first" to thinking about what's in the best interest of other people.
So as you set your sights on having the best year of your life, remember to always strive to be the one that presents answers to problems and puts the best interests of others before your own. If you can master these skills, you'll never be without a friend and will achieve more goals than you ever have before.
Until next time,
Peter "The Printer" Lineal
Founder/CEO
Plum Grove
2160 Stonington Avenue
Hoffman Estates, IL 60169
Ph: 847.882.4020 Ext: 133
www.PlumGrovePrinters.com
PeterL@PlumGrovePrinters.com
Printing, Marketing & Promotional Products with Powerful Execution.
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