Do you really need a sales collateral brochure? Yes! Here's a few reasons why:
Here are a few tips to help you create successful, sales-building brochures:
- Tell a story, see if your can get your brochure to create an emotional connection, as well as give the facts and figures, features and benefits. Include a note or letter from the President with an emotional connection point.
- Focus on your audience and their needs. List benefits your customers will receive by choosing you and your products.
- Design an appealing cover that motivates readers to look inside. Include product benefits, a thought-provoking statement, industry tips, and other items your customers will find valuable.
- Provide clear headlines that make it easy to find information, along with high-quality imagery that supplements your messaging.
- Consider a creatively shaped or unusually sized brochure to grab attention.
- Include information that encourages the ready to keep your brochure. This may include how-to information, tips and tricks, sales calendars and more.
- Consider providing a Q&A section to answer questions you think your readers may have when learning about your products or services.
- There many learning types among your buyers. There are English majors, Math majors, Artists and Engineers -- give them all what they want: words, numbers, pictures, charts and more. (Just because you are the English Major it does not mean that your buying prospect is going to be a person who learns by reading.)
- If your brochure is lengthy (8 pages or more), consider creating a table of contents to pique reader interest and make information easier to find.
- Include a call to action, so readers know how to respond. An 800 number, reply card, website landing page, or email address are all good examples to try.
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