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Friday, October 28, 2016

More ROI on Your Mailings: Direct Mail Marketing with Plum Grove


As a part of our efforts to continue providing the best services to our customers, we've implemented new software for our Direct Mail Services. Satori's EasyTrack software helps our team accurately determine your mailing's delivery dates, track individual mailing pieces, pinpoint problems that may delay delivery, and improve the return on your investment.

Understanding Direct Mail

You know that when it comes to direct mail, you're taking a risk. You're paying for multiple services, in hopes of increasing your bottom line: time spent designing the mailing, printing, postage, and delivery. After all of your planning and investing, usually direct mail vendors have no way of tracking your mailings to make sure it has reached your target market.

When it comes to mail, we know that things can get delayed or become undeliverable. Although not every piece of mail that has gone out reaches its destination, you want to know how well your mail is performing - and that includes the delivery success rate. When we do a mailing at Plum Grove, we use our tracing software to track when and where your mailing is at all times. In addition to that, we can work directly with the Post Office to find out what may be delaying the delivery of your mail, then work to resolve those specific issues. With our tracing and reporting capabilities, we can share these reports directly with you, so you can see exactly what is happening with your marketing investments.

Make the most out of your investment. 

Whether it's First-Class Mail or Standard Mail, working with Plum Grove on your next mailing means that the marketing dollars you spend on letters and flats are increasing your ROI. Plum Grove will give you access to reports that explain when and where your mailing was scanned. Our software gives powerful "piece-level analysis," which allows you to track an individual piece of mail using its one-of-a-kind Intelligent Mail barcode.

Our customers appreciate the time and effort we put into every direct mail project that comes through our shop. We've done thousands of direct mail projects for our customers, and we invite you to take a look at what they have to say about our dedication to meeting deadlines and delivering quality services.

To stay up-to-date on what mailing rates may look like in the future, click here.

Brandie Nicole Richardson
Digital Marketing Specialist
Graphic Designer
Plum Grove
2160 Stonington Avenue
Hoffman Estates, IL 60169
Ph: 847.882.4020 Ext: 536
www.PlumGrovePrinters.com

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