Tuesday, August 4, 2015

Increase Foot Traffic to Your Booth

Conventions are and always will be one of the best ways to grow your brand, build your reputation, and generate new leads. Regardless of the type of industry you operate in, you won't have to look hard to find a tradeshow that fits your needs. Among other things, expos are excellent networking opportunities and a great way to attract potential new customers on a massive scale; after all, everyone in attendance is already interested in products or services like yours. However, simply showing up isn't enough. If you want your brand exposed to the maximum amount of prospects, you should increase foot traffic to your booth.

Make Sure People Can Find You

When you sign up for a booth at a tradeshow, you'll be given a location by the expo organizers. In some cases, you can select your location, and in others not. Regardless, this booth space will be your own little corner of the event as well as the main way people will find you during the show. Your assigned booth number will be printed in the visitors'€™ program.

Remember that you'll be packed in with dozens or scores of other businesses, all fighting for the attention of the people walking by. Attendees can become overwhelmed with so much going on, making it difficult to find a vendor based on booth number alone. Therefore, you need a display that stands out and makes your brand known. Depending on the venue, you may have the option of using an overhead banner or an extremely tall banner/flag stand as part of your display. Sometimes foot traffic boils down to visibility.

Make Sure Your Staff Is Friendly and Approachable

Once attendees are in your booth, you want to qualify them as prospects, not scare them away with a disinterested or poorly trained booth staff. Conventions are tough on everybody, but are especially tough on exhibitors, who have to be "on" all day long while they juggle the many details of exhibiting. Everyone who walks up to your booth should always be greeted with a friendly smile and a sunny disposition. If they're greeted with a negative attitude, rest assured your prospects WILL develop a negative view of your company and take their business elsewhere.

Conventions are excellent opportunities to grow your business, and filled with pitfalls for exhibitors to avoid. Reputation alone will never guarantee tradeshow success. You need to be on your game to unlock the full business potential of these types of events.

Until next time,

Peter "The Printer" Lineal
Plum Grove
2160 Stonington Avenue
Hoffman Estates, IL 60169
Ph: 847.882.4020 Ext: 133

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