Tuesday, August 4, 2015
Increase Foot Traffic to Your Booth
Make Sure People Can Find You
When you sign up for a booth at a tradeshow, you'll be given a location by the expo organizers. In some cases, you can select your location, and in others not. Regardless, this booth space will be your own little corner of the event as well as the main way people will find you during the show. Your assigned booth number will be printed in the visitors' program.
Remember that you'll be packed in with dozens or scores of other businesses, all fighting for the attention of the people walking by. Attendees can become overwhelmed with so much going on, making it difficult to find a vendor based on booth number alone. Therefore, you need a display that stands out and makes your brand known. Depending on the venue, you may have the option of using an overhead banner or an extremely tall banner/flag stand as part of your display. Sometimes foot traffic boils down to visibility.
Make Sure Your Staff Is Friendly and Approachable
Once attendees are in your booth, you want to qualify them as prospects, not scare them away with a disinterested or poorly trained booth staff. Conventions are tough on everybody, but are especially tough on exhibitors, who have to be "on" all day long while they juggle the many details of exhibiting. Everyone who walks up to your booth should always be greeted with a friendly smile and a sunny disposition. If they're greeted with a negative attitude, rest assured your prospects WILL develop a negative view of your company and take their business elsewhere.
Conventions are excellent opportunities to grow your business, and filled with pitfalls for exhibitors to avoid. Reputation alone will never guarantee tradeshow success. You need to be on your game to unlock the full business potential of these types of events.
Until next time,
Peter "The Printer" Lineal
2160 Stonington Avenue
Hoffman Estates, IL 60169
Ph: 847.882.4020 Ext: 133
Printing, Marketing & Promotional Products with Powerful Execution.