- Choose an expressive name that describes what the product does.
- Avoid acronyms. Give your product a full name, and use brief acronyms internally only.
- Consider naming similar products together as a family. For example, Apple's operating systems have used similar names such as Panther, Jaguar, Leopard, and Lion.
- If you have a tiered product line (good, better, best), name your products accordingly to show order of ranking.
- Add a prefix or suffix to a common name, such as the iPhone, iPad, and iPod.
- Choose a name that gives people a mental image of the benefits your product provides or how it works.
- Select a name that is easy to pronounce. If your audience can't pronounce it, they likely won't remember it.
- Creatively change the spelling of a real word. The popular cereals Kix and Trix are good examples.
- If your products are sold internationally, always screen your product name to check for embarrassing meanings in other languages.
- Consider using a verb as your product name, like Bounce dryer sheets.
- Blend two descriptive words together to form a new word that describes your product, such as Miracle Whip.
- Beware of any potential acronyms that may cause issues. For example, some people joke that Microsoft's Bing stands for "But It's Not Google." Also check if there could be issues with shortening the product name.
- Think about what you like/dislike about other product names across various industries, and compare that to the list of names you're considering.
- Lastly, beware that a long, drawn-out product name may cause a challenge when creating advertisements and promotional materials.
Friday, June 29, 2012
Product Naming Tips
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