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Tuesday, March 20, 2012

Disconnect to Connect - Go Analog

If you're feeling overwhelmed by various forms of electronic communication, you're not alone. There's something to be said for traditional forms of contact, whether the warmth of a handshake or the rustle of a newspaper.

I am a printer -- I like Analog. No surprise that I am a visual person I guess. I have an analog watch that created the meaning to expressions like "quarter to" and "half past" and being a visual person it creates a picture of time. And besides, wouldn't it make more sense in a decimal, digital world if my digital clock went from 7:59 to 7:60 and on?

And on the other hand...here I am posting a digital blog.

In our attempt to feed our information-hungry prospects and customers, we run the risk of creating a system overload -- I call it the Digital Marketing Fog. If your business is looking for a way to break through the electronic communication overload -- the fog -- try marketing in print.

People are so used to being bombarded with emails, texts, Facebook notifications, tweets, and pop-up ads that attractive, quality postcards, self-mailers, and other marketing pieces offer a refreshing change of pace.

Sometimes you just need to disconnect to connect.

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