Sunday, February 19, 2012
A Fish Story Worth Remembering
After some time, the experimenters removed the glass partition separating the fish, but the pike still did not go after the minnows. It had been conditioned to think it could not reach its prey. An account of a similar experiment involving perch is available here.
So what does any of this have to do with business? Well, people, like fish, often give up too soon. We condition ourselves to believe a goal is unobtainable because we've experienced setbacks in the past. We give up trying, even if the barriers that once held us back are no longer there.
So the next time someone (even that small voice inside yourself) tells you, "Oh, we've tried that before, and it doesn't work," remember the story of the pike. Then give it one more try.