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Tuesday, January 17, 2012

An Internal Newsletter Your Team Will Love

While newsletters are a great way to build relationships with customers, many companies overlook the team-building opportunity an internal newsletter offers within their own doors, as well. Internal newsletters are a great way not only to learn more about colleagues, but also to keep employees informed about company news, events, and other important announcements. Electronic newsletters can work but may not reach all staff, and don't have the impact of ink on paper -- but ink on paper can cost a bit more. Here are a few tips for creating an internal newsletter your employees will love:
  • Create a plan by defining the frequency of your newsletter (such as monthly or quarterly) and the types of articles or sections you'd like to include. Also develop a template you can easily modify for each issue.

  • Encourage teamwork by assigning a few people to specific parts of the newsletter each month, such as pulling company stats (sales volume, incoming calls, trade show outcomes, etc.), writing feature articles about company events, and so on.

  • Create an idea library. Stockpile various ideas, photos, jokes, quotes, seasonal graphics, etc., to save time down the road.

  • Acknowledge employee birthdays, corporate anniversaries, new hires, promotions, etc.

  • Consider offering a "message from the president" to make employees the first to know about new products, company changes, initiatives, etc.

  • Highlight successes. If a department had an outrageous month, highlight their achievements, and offer a company-wide congratulatory message.

  • Share encouraging survey results, customer compliments, and thank you notes from appreciative customers.

  • Consider a Q&A section where employees can submit questions and have a leader provide answers in an open forum for all to see.

  • Use an "employee spotlight" article to help staff members get to know their colleagues better. This type of article can range from information about the employee's position within your company to their personal hobbies, interests, and the like.
By creating an internal newsletter that encourages team-building and focuses on the successes of your employees, you can not only increase communication amongst your colleagues but also boost employee morale and give your team something fun to talk about around the water cooler.

What other ideas can you think of for an internal newsletter? Share your thoughts in the comments below.

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