When people talk about the decline of "mom and pop" businesses in favor of the giant, national retailers, one of the things the...

Nobody questions the value of getting “a foot in the door.” We all strive at one point or another to get a foot in the door with an empl...

Marketers are always on the lookout for new and innovative opportunities to raise awareness about the brands that they represent. It isn...

At its core, brand continuity is the idea that all communication channels between your brand and your customers (live chat, email, phone...

As a part of our efforts to continue providing the best services to our customers, we've implemented new software for our Direct Mail...

Marketers say that the key to increasing sales is to use A/B testing to determine which sales tactic is more successful than another. A/B ...

Simply being the best is no longer the key to improving your bottom line. Not only is it a somewhat nebulous concept that isn't easi...

In executing your marketing campaign, you don't simply want to get the word out about a product or service. You're also trying to ...

Online reviews can make or break a business.  More and more often, customers are turning to sites like Yelp, Google, and Facebook to ge...